AI assistant that cites its sources
Streams answers drawn from the practitioner's own documents and cites them, so members can see where every answer comes from. It stays within the practitioner's guidance.
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Case study · Health & wellness
Membership platform with AI bloodwork analyzer
A health membership platform, led by a practitioner, that turns a member's lab report into a personalized, plain-language explanation. It comes with an AI assistant that answers from the practitioner's own material, structured courses, a member community and subscription billing.
01 / The challenge
Make the practitioner's expertise personal, for thousands of people at once.
A practitioner with a large, engaged audience wanted to turn free education into a paid membership. The membership had to offer something a generic app couldn't: each member's own lab results, interpreted through the practitioner's methodology.
It had to feel calm and trustworthy, work well on a phone and stay within the practitioner's guidance. Lab reports arrive as PDFs from many different labs, each with its own layout, marker names and units. Most people get those numbers back with no explanation at all.
02 / The analyzer
From a lab PDF to a personal explanation in seconds.
- Upload. The member uploads a lab report PDF from any lab.
- Extract. An AI model reads every marker, value and unit into structured data.
- Match. Marker names and units are standardized and matched to a curated 61-marker clinical library.
- Classify. Each marker is compared with optimal ranges, not just the lab's reference ranges, and the platform flags patterns across markers and any red flags.
- Explain. A reasoning model writes a personalized explanation in the practitioner's voice, ready to read on screen or print.
03 / The platform
A complete membership business, not just a feature.
Courses & video
Structured lessons in order, with progress tracking and a discussion thread on each lesson.
Member community
A members-only feed with posts, comments, reactions and shares, open to active subscribers.
Subscriptions
Monthly, annual and early-bird tiers with secure checkout, a paywall, billing webhooks and MRR/ARR reporting.
Testimonials
Members can submit written, before-and-after or video stories through a guided form. An admin reviews each one before it appears in the public gallery.
Admin command center
Users, content, subscriptions and moderation on one page, plus live brand theming you can preview before publishing.
04 / Engineering principles
AI explains. It doesn't invent.
In health, an AI that sounds confident but is wrong does real harm. We designed the system so the model always works from facts the platform has already checked.
Fixed rules where accuracy counts
Marker matching and range classification follow fixed rules against a curated library. The ranges come from the library, never from the model.
The right model for each step
One model is used for extraction and another for interpretation, each chosen for what it does best. Either can be swapped out without rebuilding the product.
Tested with known answers
Synthetic lab reports with known results test the analyzer from end to end, so a change that breaks the analysis is caught before members see it.
Calm, accessible, quick
Built to WCAG 2.1 AA with a calm, clinical look, and designed for the phone where most members will open their results.
Health, wellness & memberships
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